Tips For Hosting a Successful Program

Outlining a promotion plan is the first step to success!

Ways to promote your event:

• Share calendar event invite with anticipated guest list and/or add to school calendar
• Generate fliers
• List on your school and/or PTA website
• Social media; Facebook, Twitter, Pinterest, Google Plus, chats/blogs, etc.
• Bulletin board announcement
• Promote at local meetings or events leading up to your presentation date
• Parent pick-up line announcement board
• Sidewalk chalk messages
• Email blasts (every two weeks beginning 6 weeks out)
• PTA/school Newsletter
• Get sponsors or other schools to cross promote and create win-win incentives; i.e. meal with presentation, prize give-a-way, etc.
• School Marquee announcement
• Contact local newspaper/radio/tv for press release and list as a community service announcement
• Word of mouth and phone canvasing

Remember when creating content about your event, your goal is to persuade and generate a response!

• Make it special
  • Use terms like “only” (example: This presentation will only be offered once this year!)
• Stress the benefits and associate value to attending
  • Continuing education credit for teachers!
  • Improve communication with students/kids/peers
  • Keep current on trends
• Repetition and frequence
  
  • Social media can be used more frequently than email promotion
• Quality matters
  • Color selections
• Minimize overly wordy announcements